Faure Le Page's Artistic Director Augustin de Buffevent on arming women for seduction
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Faure Le Page's Artistic Managing director Augustin de Buffevent on arming women for seduction
de Buffevent speaks to CNA Luxury ahead of the cult label's launch in Singapore in June. Plus, three other under-the-radar indie brands we're obsessed with at the moment.
Faure Le Folio'southward Artistic Director, Augustin de Buffevent. (Photo: Faure Le Page)
27 Mar 2022 06:30AM (Updated: 04 Jul 2022 03:58PM)
As a popular proverb goes in mode, you can never exist too rich or also sparse. This is exactly why in that location's no style we're stuffing our pockets with our smartphones, makeup pouches, wallets, keys and then on. Reason number one: It makes usa await fatty and lumpy. Reason number two: Handbags are wonderful tools to help united states of america tote stuff effectually, while making a style statement.
A big driver in the business of women's fashion, global pocketbook sales are expected to reach Us$32.17 billion (Southward$43.42 billion) by 2023, growing at a compounded annual growth rate of 3.97 per cent between 2022 and 2023, according to Business organization Wire.
While major French brands such as Louis Vuitton, Chanel, Dior and Hermes continue to bask healthy handbag sales, there'southward been a growing demand for indie labels that are less well-known, combine quality materials with high-level adroitness, and have an interesting story to tell – that non everyone knows by heart already. And that maybe not every office lady, fashion victim or nouveau riche tourist is toting.
That'southward probably why Faure Le Page, an near-forgotten 302-year-old French heritage make, is gear up to open its first Ocean boutique in Singapore this June (too its ninth worldwide), unabashedly making its presence felt amongst the heavyweight pocketbook brands in Ngee Ann Metropolis.
READ> From gunsmith to luxury purveyor: Faure Le Folio is coming to Singapore
Established in 1717 by Louis Pigny, a gun- and swordsmith from Normandy, it made swords, sabres, pistols and rifles for 3 of France'due south kings, earlier going on to arm the France's revolutionary forces in 1789 and in 1830. In 1925, information technology began producing leather hunting accessories such as cartridge cases, kitbags and satchels.
Many of its creations feature in leading museum collections around the world, and are mentioned in classic literary masterpieces past the likes of Balzac, Dumas, Chateaubriand and Pushkin.
In 2009, Frenchman Augustin de Buffevent, who had worked at Dior for 10 years, got to know nigh the brand, was introduced to its owners, and became intrigued by its storied past.
So much and so that his family purchased, and so relaunched, Faure Le Page with an eye towards creating fashionable, hunting-themed luxury handbags and other small leather goods that cheekily reflect its motto, "armed for seduction", while reflecting the brand's rich heritage.
"Faure Le Folio supplied imperial weapons; symbols of prestige and power. It also armed 2 French Revolutions, upholding the spirit of freedom and independence. The language of Faure Le Folio has e'er been about love and seduction. Our motto, 'Armed for seduction', is well-nigh being empowered to accept action. It's about the power of the unexpected, the element of surprise," said Faure Le Page's Artistic Managing director Augustin de Buffevent, earlier adding, in typically French style, "Because colorlessness and monotony are the enemy of love."
Pre-Faure Le Page, he had spent a decade working in retail for Dior, with stints in France, the US, Spain and the Eye East.
"That's how I got to encounter many customers and sympathise their minds. There's been an development in customers' knowledge of mode, and [the] consumption of luxury. Earlier, people used to buy entire looks; nowadays, it's more most expressing their own identity, creating their own look. And that's sexy," noted de Buffevent.
"The woman who buys Faure La Folio is definitely not a fashion victim. She'due south contained, she works. With the right weapons, she has the power to first a revolution. Love is a battle, and you tin either practice nothing, or make the effort to rise to the claiming to exercise your sensuality and fight for your personal happiness."
The indie spirit is also well and live at Faure Le Folio. De Buffevent's male parent is President of the visitor, while his brother is in charge of organisational matters. He explained: "We expand and open new stores only when we feel ready, and would say no if a big luxury conglomerate wanted to buy us over. We prefer to remain family-run because we believe our independence is what keeps the states creative.
"As a small-scale team, we're in abiding dialogue. Things never continue in a rational or linear fashion. It can take a yr or more for 1 of our designs to motility from initial 2nd sketch to store shelf. To us, craftsmanship is very of import. Depending on the processes required to brand a product, we may accept i specific craftsman working on a single detail, or different craftsmen working on dissimilar aspects.
"For the Boum Box, each blueprint tells a different story, and we only make 10 of each. If it sells out, information technology sells out," he said, shrugging his shoulders. "But more than craftsmanship, I define success equally when a design surprises and delights a customer, making her smile."
On the subject of his creativity, he shares his sources of inspiration: "Aside from Faure Le Folio'southward history, I'm so proud of how French culture — from cuisine to style to fine art — is then highly regarded across the globe. And Paris inspires me — it's one fantastic large museum with many museums; one of my favourite places is the Palace of Versailles, and one of my favourite hobbies is attending antique auctions."
The brand's signature waterproof canvas is printed with a fish-calibration motif inspired by the same design featured on its firearms. Bestsellers include The Daily Battle, a roomy everyday shopping tote, the Calibre 21, a satchel-style bag which features a pistol-shaped front pocket, the Boum Box, a boxy evening clutch, the Envelope Triomphe, an envelope clutch festooned with military-style "medals", and its pistol-shaped money purses and wristlets.
Come June, shoppers will be able to arm themselves at the Singapore boutique, that's done up to resemble a sun-lit tropical garden.
"The woman who buys Faure La Page is definitely not a manner victim. She'southward independent, she works. With the right weapons, she has the power to start a revolution." – Augustin de Buffevent
If you tin't expect until then to get your fix of retail therapy, here are other French indie handbag labels to consider in the concurrently.
POLENE PARIS
The brainchild of three siblings who do not reveal their surname on their website nor in media interviews – one sis (Elsa) and two brothers (Mathieu and Antoine) – Polene sees the trio expanding on a generations-sometime legacy in the dress business.
Their great grandparents founded the brand St James, which is most associated with creating the classic Breton striped jersey. With a blueprint philosophy that reflects "exceptional pieces with unique lines and an coaction of fine fabric, all done in a Parisian spirit", Polene's made-in-Espana bags are handcrafted from fine leather sourced from well-known French, Italian and Spanish tanneries, and are elegantly understated, beautifully sculptural, and effortlessly chichi.
Their "we are family" ethos, and commitment to keeping items democratically priced, sees the siblings choosing to remain contained, having only one flagship store (in Paris), and using their website as the principal sales channel. Each month, Polene revisits an existing handbag model to release a new tri-cloth, tri-colour blueprint.
RSVP PARIS
RSVP founders Thomas Cerkevic and Jonathan Andres accept, since 2015, created premium quality leather goods completely handmade in France: Think Grade A leather sourced from tanneries that piece of work with, or are owned by, major luxury brands, and artisan workshops in Franche-Comte and Touraine.
Pair that with a pricing policy of two times markup (every bit opposed to the industry standard of 12 times markup); absolute transparency (all costs and margins are displayed on the website); plus classic, clean-lined, no-nonsense designs with every item numbered and express to 100 pieces, and you've got an irresistible winning formula.
LEO ET VIOLETTE
Initially launched in 2022 via Kickstarter every bit "Le Petit Cartable", Parisan couple Leo Dominguez & Violette Polchi renamed their leather goods brand Leo et Violette in 2017. With a will to offering "elegant, timeless and functional" products and maintain a direct and transparent relationship with the clients, products are available only at their sole shop in Paris, or on their online store.
All products are carefully designed to fit mod life, pregnant their dimensions take into consideration that you'd accept a laptop, iPad and other daily accessories to schlep around. Products feature Italian and French total-grain calf leather; bags are made in Italy, while minor leather appurtenances are produced in Spain.
"We would say no if a big luxury conglomerate wanted to buy us over. We prefer to remain family unit-run because we believe our independence is what keeps united states creative." – Augustin de Buffevent
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Source: https://cnalifestyle.channelnewsasia.com/people/faure-le-page-and-three-other-cult-french-handbag-labels-to-know-239201
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